If you want people to get to know you – and thus see how awesome you are – then you have to be someone they want to spend time with . Which means you want to be someone who’s fun . Fun, after all, is the most attractive trait someone can have – more than looks, more than money or status or popularity. Being fun is one of the easiest ways to tap into the Reward Theory of Gratification. To give an example: one of the sex-gettingest men I know is short and stocky… but he’s also easily one of the funniest people on the face of the planet. He has a lightning-fast wit and always has a story on hand and a joke ready to go. Whenever we’re at a party, he’s the center of attention because people love talking to him. We all want to hang around and spend more time with him because hey, he’s an awesome guy and makes us all laugh.
Patient . was a white male born in 1940 who served in the Navy. He was diagnosed with chronic renal failure and received hemodialysis treatment for the rest of his life. In 1983, he went to the hospital for elective parathyroidectomy. He also had a left thyroid lobectomy because of the severe loss of blood in his left lobe. He began having cardiac problems as a result of the surgery and became very agitated. Even five days after being released from the hospital he was unable to remember what had happened to him. Aside from memory impairment, none of his other cognitive processes seemed to be affected. He did not want to be involved in much research, but through memory tests he took with doctors, they were able to ascertain that his memory problems were present for the next years until his death. After he died, his brain was donated to science, photographed, and preserved for future study.